Improve Your SEO Vocabulary With Semalt
Table of Contents
- How to Improve Your SEO Vocabulary with Semalt?
- SEO Vocabulary
- Final Words
In the digital world, a term people often come across is SEO (Search Engine Optimization). Despite hearing about it, most of them do not have the same SEO knowledge.
Based on the SEO knowledge one possesses, you can divide individuals into two categories - SEO Experts and SEO Novices.
We can say that people familiar with almost everything about SEO are called SEO experts. And, individuals having less SEO knowledge or looking forward to learning more about the concept and nuances of Search Engine Optimization are SEO novices.
Whether you are an expert or novice, you can anytime enhance your SEO knowledge by improving your SEO vocabulary. It'll always keep you ahead of others.
How to Improve Your SEO Vocabulary with Semalt?
Besides SEO vocabulary, the word Semalt might be gaining your attention. If some of you don't know about it, here is its brief introduction.
Semalt is a complete solution to achieve success in the digital world. This Digital Marketing Agency does everything, from website development to web management to search engine optimization, to help an online business increase its reach, customers, and profit.
Semalt is world-famous for its Website SEO promotion service. SEO engineers at Semalt carry out full website optimization and make sure that it tops Google rankings, gets more number of visitors, and generates more revenue.
With these terminologies and explanations, SEO will no longer be a foreign topic for you. Let's see what Semalt has to increase your SEO knowledge.
- 301 Redirection
When you go to a website or webpage but instantaneously directed to some other page having a different URL, it is called redirection. It can be permanent or temporary.
301 redirection is a permanent type of server redirection. It tells search engines that a specific webpage or website has permanently moved to a new address.
- Anchor Text
The hyperlinked text is known as Anchor Text in the SEO industry. It is used by SEOs because the anchor text rich in keywords helps in enhancing the rank of a website or webpage.
An anchor text can contain internal or external links. Whether you place anchor texts in a blog post, article, or press release, make sure they appear naturally.
AdWords is the Pay Per Click (PPC) advertising program from Google. It allows advertisers to reach their target audience via the Google Search Network or Google Display Network.
Links are structures indicating a connection between two websites or webpages. Two kinds of links exist in the SEO world - internal and external.
An internal link is a connection occurring between two different pages of the same website, whereas an external link is a connection coming/ going from a website.
The method of including a site in the database of search engines. A site may get indexed in several ways. For indexing a website, you should get high-quality links from other crucial websites. The search engine bots will notice and start following it.
SERP stands for Search Engine Results Page. When you initiate a search on search engines, the page appearing with references relevant to your search query is called SERP.
It is one of the most frequently used SEO terms. In addition to organic results, a SERP also contains advertised references to the search query.
- Alt Tag
Also known as the Alt attribute, it is used for specifying alternative text for images. In HTML, it is added with the image tag.
As it contains the description of an image, the Alt Tag helps search engines and screen readers understand the image's context. Usually, keywords are used in the Alt Tag of images because doing so optimizes them for image search results of a search engine.
Keyword is one of the most common SEO terms. It is a word, phrase, or set of words used for exemplifying a business, brand, piece of information, etc.
Keywords help search engines and users to identify a webpage and its content in a better way. Using the right keywords in headlines, title tags, and content can boost a website's rank. However, overusing keywords hurts the ranking of a website.
- Canonical URL
The duplicate content on some websites confuses search engines. They don't understand which one to display in results.
To remove this confusion, you can pick the original one and set it as the canonical URL (canonical tag). All other pages should point to it.
- Title Tag
Denoted as <title> in HTML form, a title tag represents the title of a page. You can recognize it in your browser's tabs or the search result's headlines.
A title tag helps search engines, as well as users, identify the context of a website or webpage. For best results, create titles that are notable and relevant to the webpage.
Crawler is the name given to a program that moves or crawls through a site or the internet to analyze the code/ content. The crawler does so by following internal as well as external links.
- Meta Description
Meta description is a brief explanation, of a maximum of 160 characters, about the content of a website or webpage. It gives users the reason to visit that site or page.
You can easily locate a meta description on the search results page. It is the text below the title of a page.
CSS, Cascading Style Sheets, is the language used for defining the appearance of an HTML document. There is at least one CSS file included in every website that determines each element's layout, size, color, and other things.
- Bounce Rate
Bounce rate is the percentage of people visiting a site and leaving it immediately without even clicking any link or additional pages of that site.
Content is the heart of a webpage as it provides substance and generates the user's interest. Some common forms of content are words, pictures/ images, GIFs, sounds, and videos.
Content is one of the most important ranking factors. When content is informative, useful, valuable, unique, engaging, and credible, search engines reward it.
- Page Speed
The time a website or webpage takes to load completely is called Page Speed. It is also one of the crucial ranking factors.
- Click-Through Rate (CTR)
Click-Through Rate (CTR) is the rate of clicks on organic search results. You can calculate it by dividing overall organic clicks by total impressions and then multiplying the result with 100.
- Noindex Tag
It is a meta tag used for informing search engines to exclude a website or webpage from search results.
- Organic Search
Organic search is the name given to a search initiated by using keywords through search engine websites like Google. The results you get from this kind of search are called organic search results.
It is a text file located in a website's root directory. The purpose of this file is to control content and let the search engines know which areas of a website they should not access.
Traffic is the number of people visiting a website. Sometimes bots also add to traffic.
- On-Page SEO
All activities within a webpage done for optimizing it according to search engines is called On-Page SEO. It includes creating and publishing high-quality, relevant content along with optimization of HTML code (meta tags, title tags, etc.), URL structure, information architect, and website navigation.
It is the method of redirecting a user from one URL to another. For example, when a website gets a new domain, the old domain redirects users to the new one.
It is a kind of metadata usually added to a website's HTML for creating an augmented description. Search engines get this information while crawling.
Have you ever come across the term 'rich snippets'? Yes, those appearing in search results. A rich snippet is nothing but the schema.
Sitemap is simply the catalog of a website's pages. When a website has many pages, the sitemap helps users easily navigate through that site.
Sitemaps are of two types - HTML and XML. An HTML sitemap is usually structured according to topics and helps users easily navigate through a site.
An XML sitemap is for search engine crawlers and provides them with a list of pages on a website.
- Off-Page SEO
Off-Page SEO includes activities that generate demand and increase brand awareness. These are outside of webpage activities such as link building, content marketing, social media marketing, influencer marketing, email marketing, and others.
- Responsive Website
A kind of website made to adjust according to the user's screen size. Whether you access it through a mobile device or desktop, it will provide the same experience.
- IP Address
IP Address stands for Internet Protocol Address. It being the address of a network's hardware helps in connecting a computer with other devices on the same network. An IP Address can be shared (numerous websites sharing the same address) or dedicated (separate address of a website). A dedicated IP Address increases the load speed of a site.
Google is the world's largest and most popular search engine in almost every country in the world.
So these are the most used terms while dealing with SEO. Being familiar with these terms increases your SEO knowledge and boosts your confidence.
Note that it is an ever-growing knowledge base of SEO terms. You can keep coming back to improve your SEO vocabulary with Semalt.